7.1

Appendix A - RuDao Quotes - The Analects
儒道-论语名句集

Wall of Ru-Shang (儒商 Confucian Merchant) Aphorisms 儒商格言墙 - RuShang Quote Wall 儒商名言墙, grouped by theme 按主题分篇

Learning & Self-Cultivation 为学修身篇

  • Confucius 孔子"Is it not a pleasure to learn and to practise what one has learned at regular intervals?" "学而时习之,不亦说乎?""论语-学而"
  • Confucius 孔子"A workman must first sharpen his tools if he is to do his work well." "工欲善其事,必先利其器。"
  • Confucius 孔子"Virtue does not stand alone; it will always have neighbours." "德不孤,必有邻。"
  • The Great Learning 大学"If you can renew yourself for one day, do so every day; let there be daily renewal and continuous progress." "苟日新,日日新,又日新。""礼记-大学"
  • The Book of Songs 诗经"Although Zhou is an ancient state, its mandate is ever renewed through continuous innovation." "周虽旧邦,其命维新。""诗经-大雅-文王"
  • I Ching 易经"When heaven renews, the noble man renews himself each day." "天行健,君子以自强不息。"
  • The Great Learning 大学"Cultivate one's self, then regulate the family, govern the state, and bring peace to all under heaven." "修身齐家治国平天下。"
  • ZiGong 子贡"One cultivates virtue before pursuing enterprise." "先修其德,而后营其事。"
  • XunZi 荀子"A person becomes noble through accumulated good deeds." "积善成德,而神明自得。"
  • Wang Yangming 王阳明"To know and yet not to act is simply not yet knowing." "知而不行,只是未知。""传习录"

Righteousness & Profit 义利篇

  • Confucius 孔子"Wealth and rank are what people desire; but if they are obtained contrary to the Way, they ought not to be accepted." "富与贵,是人之所欲也;不以其道得之,不处也。"
  • Confucius 孔子"Wealth and rank obtained unrighteously are to me like floating clouds." "不义而富且贵,于我如浮云。"
  • Confucius 孔子"When seeing gain, think of righteousness." "见利思义。"
  • Confucius 孔子"The noble man delights in virtue; the petty man delights in gain." "君子怀德,小人怀利。"
  • Confucius 孔子"The noble person understands righteousness; the petty person understands profit." "君子喻于义,小人喻于利。"
  • Zuo Zhuan 左传"Righteousness generates true value and profit, value creates social stability, and good governance is maintained as a result." "义以生利,利以平民,政之大节也。""左传-成公二年"
  • The Great Learning 大学"The benevolent use wealth to cultivate themselves; the unbenevolent sacrifice themselves for wealth." "仁者以财发身,不仁者以身发财。"
  • FanLi 范蠡"When one gains wealth, one should gladly practice virtue." "富好行其德。"
  • FanLi (Tao Zhu Gong) 范蠡(陶朱公)"Accumulate wealth through integrity; disperse wealth to establish benevolence." "积计以诚信为本,聚财以义理为先;取之有道,用之有度。""陶朱公商训"
  • Mencius 孟子"Life is what I desire; righteousness is also what I desire. If I cannot have both, I will give up life and choose righteousness." "生亦我所欲也,义亦我所欲也。二者不可得兼,舍生而取义者也。"
  • Shibusawa Eiichi 涩泽荣一"Hold an abacus in one hand and The Analects in the other." "一手持算盘,一手持"论语"。"

Integrity & Trust 诚信篇

  • Confucius 孔子"A man without trust cannot stand." "人而无信,不知其可也。"
  • Confucius 孔子"Be true in speech, and resolute in action." "言必信,行必果。"
  • Confucius 孔子"A nation cannot stand without the trust of its people." "民无信不立。"
  • The Book of Rites 礼记"Credibility is the foundation of all affairs." "信者,事之本也。"
  • ZiGong 子贡"Trust is the foundation for conducting trade and building long-term relationships." "信以通商,久交之本。"
  • Li Ka-shing 李嘉诚"Reputation is a second life; sometimes it matters more than the first." "信誉是第二生命,有时比第一生命更重要。"
  • Henry Fok 霍英东"I have never wronged anyone." "我从来没有负过任何人。"

Benevolence & Empathy 仁恕篇

  • Confucius 孔子"What you do not wish for yourself, do not impose upon others." "己所不欲,勿施于人。""论语-卫灵公"
  • Confucius 孔子"The person of virtue, seeking to establish themselves, helps others to establish themselves; seeking to enlarge themselves, helps others to enlarge themselves." "己欲立而立人,己欲达而达人。""论语-雍也"
  • Confucius 孔子"The benevolent love others." "仁者爱人。"
  • Mencius 孟子"Extend the respect for your own elders to the elders of others; extend the care for your own young to the young of others." "老吾老以及人之老,幼吾幼以及人之幼。"
  • Tu Weiming 杜维明"Confucian ethics is essentially a relational ethic." "儒家伦理是一种关系伦理。"现代新儒家
  • Inamori Kazuo 稻盛和夫"Revere heaven, love people." "敬天爱人。"

Co-opetition 竞合篇

  • SunTzu 孙子"To subdue the enemy without fighting is the supreme excellence." "不战而屈人之兵,善之善者也。"
  • SunTzu 孙子"The highest form of warfare is to defeat the enemy by strategy; the next, by diplomacy." "上兵伐谋,其次伐交。"
  • Confucius 孔子"The exemplary leader seeks harmony without demanding uniformity; the narrow-minded demands uniformity without achieving harmony." "君子和而不同,小人同而不和。""论语-子路"
  • Mencius 孟子"Opportunity created by the heavens is not equal to advantages of terrain; advantages of terrain are not equal to the harmony among people." "天时不如地利,地利不如人和。""孟子-公孙丑下"
  • Mencius 孟子"A ruler who follows the Way gains much support; one who abandons it gains little." "得道者多助,失道者寡助。"
  • SunTzu 孙子"Know the enemy and know yourself; in a hundred battles you will never be in peril." "知彼知己,百战不殆。"

The Way of Heaven & the Virtue of Water 天道与水德篇

  • LaoZi 老子"The highest excellence is like water. Water benefits all things without competing with them." "上善若水。水善利万物而不争。""道德经-第八章"
  • LaoZi 老子"All streams flow into the rivers and seas because they stay low - that is how they master all waters." "江海之所以能为百谷王者,以其善下之,故能为百谷王。""道德经-第六十六章"
  • LaoZi 老子"The higher virtue is not self-conscious of its virtue, and thus possesses genuine virtue." "上德不德,是以有德;下德不失德,是以无德。""道德经-第三十八章"
  • ZhuangZi 庄子"Heaven and Earth co-exist with me; all things in the universe and I are one." "天地与我并生,而万物与我为一。""庄子-齐物论"
  • SunTzu 孙子"Now, military tactics are like water: just as flowing water avoids high ground and seeks the low, victory in war is achieved by avoiding strength and striking weakness." "夫兵形象水,水之形,避高而趋下;兵之形,避实而击虚。""孙子兵法-虚实篇"
  • Bruce Lee 李小龙"Empty your mind, be formless, shapeless - like water. Now you put water into a cup, it becomes the cup; you put it into a bottle, it becomes the bottle; you put it in a teapot, it becomes the teapot. Water can flow, or it can crash. Be water, my friend." "清空你的思想,无形无定,如水一般。倒入杯中,它成杯形;倒入瓶中,它成瓶形;倒入茶壶,它成壶形。水可静静流淌,亦可猛烈冲击。像水一样吧,我的朋友。"李小龙哲学

The Way of Commerce & Adaptation 商道与应变篇

  • I Ching 易经"When a system reaches its limit, it must change; through change, it creates new pathways; by creating pathways, it achieves continuity." "穷则变,变则通,通则久。""易经-系辞下"
  • Ji Ran 计然"Prepare boats in times of drought; prepare carts in times of flood." "旱则资舟,水则资车。"
  • FanLi (Tao Zhu Gong) 范蠡(陶朱公)"Sell dearly like casting away dirt; buy cheaply like gathering pearls and jade." "贵出如粪土,贱取如珠玉。"
  • BaiGui 白圭"Take what others discard; supply what others seek." "人弃我取,人取我予。"
  • Guan Zhong 管仲"A wise leader understands timing and respects human nature." "明主审时,顺人心。"
  • Guan Zhong 管仲"Good governance balances competition and harmony." "和则能聚,争则能进。"

Crisis & Adversity 危机篇

  • Confucius 孔子"Only when the cold season comes do we know that pine and cypress are the last to fade." "岁寒,然后知松柏之后凋也。"
  • Liu Bei 刘备"Do no evil though it be small; neglect no good though it be minor." "勿以恶小而为之,勿以善小而不为。"
  • Zhuge Liang 诸葛亮"I will serve with all my heart until death." "鞠躬尽瘁,死而后已。"
  • Zhuge Liang 诸葛亮"Without tranquility, one cannot clarify one's aspirations; without serenity, one cannot reach distant goals." "非淡泊无以明志,非宁静无以致远。"

Leadership 领导力篇

  • Confucius 孔子"If a leader sets a good example, people will follow without orders." "其身正,不令而行;其身不正,虽令不从。"
  • Confucius 孔子"The noble man is easy to serve yet hard to please; he is pleased only by what accords with righteousness." "君子易事而难说也。说之不以道,不说也。"
  • ZiGong 子贡"A gentleman's prestige comes from virtue, not wealth." "君子之威,源于德,非源于财。"
  • Liu Bei 刘备"Only virtue and worth can win the allegiance of men." "惟贤惟德,能服于人。"
  • Cao Cao 曹操"The Duke of Zhou chews his food mid-meal to receive guests; all under heaven turn to him." "周公吐哺,天下归心。"
  • Zhuge Liang 诸葛亮"A general must not grow arrogant; arrogance erodes propriety." "将不可骄,骄则失礼。"
  • Inamori Kazuo 稻盛和夫"Outcome of life and work = Mindset x Passion x Ability." "人生-工作的结果 = 思维方式 x 热情 x 能力。"

Civilization & the Future 文明与未来篇

  • Arnold J. Toynbee 汤因比"Humanity in the 21st century must draw wisdom from Eastern civilization, particularly from Chinese civilization." "21世纪的人类,必须从东方文明尤其是中国文明中汲取智慧。""展望二十一世纪"
  • Arnold Toynbee 汤因比"History is a dialogue between civilizations." "历史是文明与文明之间的对话。"

Glossary of Key Terms 术语对照表

中文PinyinEnglish
八目bā mùthe Eight Steps
儒家RuJiaConfucianism
道家DaoJiaDaoism
庄子ZhuāngzǐZhuangZi (c. 369-286 BCE)
大学DàxuéThe Great Learning
礼记LǐjìThe Book of Rites
四书SìshūThe Four Books
曾子ZēngzǐZengzi (505-436 BCE)
朱熹Zhū XīZhu Xi (1130-1200 CE)
格物gé wùinvestigate things
致知zhì zhīextend knowledge
诚意chéng yìmake the will sincere
正心zhèng xīnrectify the heart
修身xiū shēncultivate the self
齐家qí jiāregulate the family
治国zhì guógovern the state
平天下píng tiān xiàbring peace to all under heaven
慎独shèn dúwatchfulness alone
心斋坐忘xīn zhāi zuò wàngfasting of the mind, sitting in forgetfulness
礼lǐritual propriety
信xìntrust
义yìrighteousness
本末观běn mò guānview of root and branch
道术将为天下裂dào shù jiāng wèi tiān xià lièthe Way will be torn apart by the world