Chapter 0.2

Dedication - 献言

Dedicated to my parents, teachers, mentors, partners, and all those who shaped my journey.
To the generations before us who preserved wisdom,
and to the generations after us who will carry it forward.
To:

My teachers and classmates of King's College, Hong Kong,
My classmates and host families at Mayer Lutheran High School, Minnesota, USA,
The University of Minnesota, USA,
Professor Wei-Tek Tsai of the Department of Computer Science, University of Minnesota,
My teachers from HuaXue-EnXue,
My colleagues at Andersen Consulting (now Accenture),
My partners & colleagues at the Hong Kong Blockchain Association HKBA.net,
My earliest angel investors:
Steve Lau (Lau Siu Ying) of Eagles Fund and Fortune Telecom,
Mr. Oei Hong Leong, Mr. Eka Tjipta Widjaja, and the Sinar Mas family of Indonesia.

Tony Tong

撫育我成長的父母姨娘與祖父母,
香港英皇書院歷屆師長 King's College,
美國路德中學的師長同學與寄宿家庭 Mayer Lutheran High School,
美國明尼蘇達大學 University of Minnesota,
明尼蘇達大學電腦科學系蔡維德教授 Prof Wei-Tek Tsai,
華學恩學 HuaXue-EnXue 的諸位師長,
美國安達信的共事同仁 Andersen Consulting 現埃森哲 Accenture,
香港區塊鏈協會HKBA的夥伴,
我的早期天使投資人: 劉小鷹 Steve Lau 老鷹基金 Eagles Fund & Fortune Telecom,
黃鴻年先生(Oei Hong Leong)& 黃奕聰先生 印尼金光集團家族 Sinar Mas Group。

I dedicate this book to my parents, my father, Tong Cho Sam, engineer, entrepreneur, and founder of the Tong Family Foundation, and my mother, Cindy Yip, engineer and graduate of Guangxi University. They gave me life, shaped my character, and taught me that trust must be earned, character must be cultivated, and success without virtue is incomplete. This book is a reflection of those lessons.

My father graduated in 1965 from Shanghai Mechanical Institute, now renamed the University of Shanghai for Science and Technology (USST), as a qualified Electric-Mechanical Engineer. During his university years, he was an avid sportsman: a member of the basketball team, and a champion swimmer representing the university swimming team.

My father grew up and forged his path from HaiWuTian in Xing'an, Guilin, Guangxi. His life journey from HaiWuTian is documented in the biography "Songs Flying out of HaiWuTian". He is an Honorary Citizen of Guilin, whose mountains and waters are praised as "most beautiful under heaven". Early in his career, he was a highly accomplished engineer working at Zhuzhou Instrument Factory in Hunan, making vital contributions to China's aerospace industry. As a distinguished EE/ME engineer, inventor and electronics entrepreneur, he took part in China's reform-and-opening-up entrepreneurial wave. He founded multiple electronics enterprises and factories across Hunan, Guangxi and Guangdong, specializing in television and related electronics industries, employing thousands of people and making substantial contributions to the society. He is also an accomplished painter skilled in drawing and Chinese calligraphy painting, as well as an accomplished Chinese dizi flute performer. He has performed dizi solos and collaborated with local orchestras on major stages at numerous middle schools and universities across Guilin.

I am forever grateful for my parents' decades of guidance by words and deeds. My father personally taught me the four arts of the Chinese scholar: Music 琴 qin, Chess 棋 qi, Calligraphy 书 shu, Painting 画 hua. He constantly encouraged me to endure hardship, holding firmly to the ancient maxim: "Only those who bear the hardest hardship may rise to greatness." He guided me toward balanced development of morality, intellect and physical fitness. Thanks to my parents' care, from childhood I received well-rounded training in academics, art, calligraphy, music, games of Chinese Chess and Go WeiQi, and sports including swimming, basketball, ice hockey and skiing. This balanced education nurtured my moral, intellectual and physical growth through the four arts and beyond.

1981-1986: School Days at King's College, Hong Kong: The Seed Is Planted

To the teachers of King's College, who inspired a lifelong search for knowledge, wisdom, and character. Many of the ideas explored in RuDao can trace their roots back to the lessons first learned in their classrooms. With special appreciation to the teachers of King's College (Kings.edu.hk), whose guidance helped shape both my intellectual journey and personal character, especially:

  • Mr. Poon Wai-Tong, Principal of King's College 1986-1998;
  • Mr. Leung Chik-Wing, Principal of King's College 1992-1996, Author of "Official King's College 160th Anniversary Commemorative Document and Photo Collection" (tkww.hk)
  • Professor DC Lau (Din-Cheuk Lau, 1921-2010), senior alumnus of King's College, authoritative English translator of "The Analects" 論語, "DaoDeJing" 道德經 and "Mencius" 孟子 at The Chinese University of Hong Kong (CUHK Library).

特別致謝:我的英皇書院 (King's College, Hong Kong) 師長:

  • 潘煒棠校長 Mr. Poon Wai-tong 1986-1998
  • 梁植穎校長 Mr. Leung Chik-Wing 1992-1996"官立英皇書院創校 160 週年紀念文獻圖片集"編著者
  • 劉殿爵教授 (Professor DC Lau / Din-Cheuk Lau, 1921-2010), 英皇書院學長, 享譽國際的漢學權威, "論語""道德經""孟子"經典英譯者, 任教於香港中文大學。參考鏈接: (CUHK Library)

To King's College, my alma mater, where I first learned that education is not merely the acquisition of knowledge, but the beginning of a lifelong search for wisdom. Its Chinese school motto is 慎思篤行, rendered in English as "Meticulous Thoughts, Diligent Action." This motto is more than a guiding phrase - it is a way of life. (School website: Kings.edu.hk)

King's College, Hong Kong, is the alma mater of Professor Lau Din-cheuk 劉殿爵, the authoritative English translator of the Analects.

As a junior alumnus of Professor DC Lau (Lau Din-cheuk, 劉殿爵), one of the most respected English translators of Chinese classical philosophy, I was exposed to Confucian thought from a young age. Professor Lau devoted much of his scholarly life to introducing the wisdom of Chinese civilization to the English-speaking world through his translations of the Analects (《论语》), Mencius (《孟子》), and the DaoDeJing (《道德经》).

Looking back, I did not fully appreciate the significance of that connection at the time. Yet decades later, after journeys through entrepreneurship, venture investing, the Internet, blockchain, and Artificial Intelligence, I found myself returning to many of the same questions that Confucius, Mencius, and LaoZi had explored centuries ago:

How should we lead?
How should we compete?
How should we build trust?
How should we create prosperity without losing our values?

In many ways, Professor Lau translated the Chinese classics for the world. My own journey with RuDao is an attempt to translate their timeless wisdom into the language of modern entrepreneurship, leadership, technology, and digital civilization.

Dedication: To Michael Gaard (麦克加德)

To Michael Gaard (麦克加德) who was my boss before he became my partner.

At Andersen Consulting (Accenture), he taught me that a strategy without delivery is only a promise. At PacificNet, he helped carry a young company onto Nasdaq, and stayed through the listing. At Com2000, he helped me build an AI accelerator for the next generation of founders.

Three companies. Three decades. One constant: he showed up, he delivered, and he kept his word.

In a book about trust and co-opetition, Mike is not a case I cite. He is a man I learned from.

Michael Gaard -- former financial services partner at Andersen Consulting (Accenture 埃森哲) and PwC; General Manager of the Banking Group at Unisys (Nasdaq: UIS); enterprise software and data warehouse leadership at Information Advantage (Nasdaq: IACO); director through PacificNet's Nasdaq listing; chairman of Com2000 and Contata Solutions; co-founder of Com2000.org AIeee.net Accelerator.

To Master Teacher Xiao XianHua (肖先华) of HuaXue-EnXue (华学恩学), whose teachings helped reconnect me with the timeless wisdom of Confucian culture and inspired many of the ideas that eventually found their way into RuDao. Through his Huaxue lectures, I came to understand the path of self-cultivation through ritual, music and qin, which inspired the integrated Confucian-Daoist philosophy at the heart of this book.

I am grateful to Mr. Bill Zhang Haibiao (张海标校长 HuaXue-EnXue 华学恩学), whose guidance deepened my appreciation of Confucian culture and RuShang (儒商) philosophy, particularly the principles of righteousness and profit in harmony (义利统一) and the importance of building long-term, trust-based alliances. These ideas became important foundations of the RuDao framework.

Dedication: To Mayer Lutheran High School, University of Minnesota, USA

I dedicate this book, RuDao: Beyond The Art of War (RuDao.org), to my beloved United States alma mater, Mayer Lutheran High School (MayerLutheran.org). This dedication honors my senior year as an exchange student during the 1986-1987 academic year under the PEACE-USA Scholarship Program.

To my American host families, the Harts and the Roger Lindemeier family, whose generosity and hospitality taught me an early lesson that trust, friendship, and human kindness transcend culture, language, religions, and geography. I also extend my deepest gratitude to my host brothers and classmates Eric and Matthew Lindemeier, Julie and Jessica Hart, and my classmates Chris and Erin Bode of Mayer Lutheran High School.

That 1986-1987 school year marked my very first time going abroad, flying halfway around the globe to the United States. I left behind my childhood home across Guilin, China, and Hong Kong. I still vividly remember my mother crying at the Hong Kong Airport departure hall, while my King's College classmates came to cheer and celebrate, as I was the first one in our class to study abroad.

Arriving in America, it was my first time experiencing a Western Christian culture. Living, studying, and playing alongside my American host families, I soon realized I was the only Chinese student in the school-and in the entire small town. The culture shock was profound as I traded Hong Kong's concrete forest of skyscrapers for the wide-open, corn-covered Great Plains of rural Midwest America.

Classwork quickly shaped my thinking. I took religious studies courses, attended daily chapel, and read classic Western literature. At the same time, athletics, fitness, and farm work built my character. As a member of the Mayer Lutheran Crusaders cross-country team, I trained intensely in the gym, wrestling, weight-lifting, basketball camp, and hockey, eventually earning awards in cross-country tournaments. Running across endless corn and alfalfa fields, I learned to bale hay, harvest alfalfa, and work on local dairy farms. This hands-on farm life strengthened my resilience.

We lived in Mayer and New Germany, Minnesota, a region populated mostly by hard-working, Protestant residents of German descent. My host families immersed me deeply in the rhythms of Midwestern farm life, assigning me plenty of chores like baling hay and mowing the lawns for our local church, Zion Lutheran, and its cemetery. Baling heavy square hay bales-averaging 40 to 75 pounds (18 to 34 kg)-in the brutal Minnesota summer was grueling, legendary work. Managing the church and cemetery grounds added another 10 acres of exhausting lawn to mow. Yet, pairing this tiring physical labor with caring for a community cornerstone captured the heart of the region's heritage and taught me the Christian way of hard work before pleasure. I still fondly remember resting after those long days, listening to Garrison Keillor's Minnesota Public Radio show, A Prairie Home Companion. I giggled at its famous sign-off about the fictional town of Lake Wobegon: "where the women are strong, the men are good-looking, and all the children are above average."

Minnesota winters brought entirely new adventures with my host families and classmates. I play-wrestled with the Lindemeier brothers in the backyard snowdrifts and played hockey on our homemade backyard rink, which we built by flooding the lawn and stacking left-over hay bales for walls. We also ventured out across the state for classic winter traditions, cross-country skiing, ice-fishing, and playing pond hockey on the frozen surfaces of local spots like Lake Waconia, the city's scenic Lake of the Isles, and even taking trips up to the frozen shores of Lake Superior.

Through this lifestyle, I experienced the Lutheran philosophy of "hard work before pleasure"-a practical living out of Martin Luther's concept of "The Calling" (Beruf). In this community, secular farm work was a religious duty and a way to serve God. It perfectly mirrored the spirit of worldly asceticism, where economic diligence and self-discipline are signs of faith, and personal pleasure is set aside for a higher purpose. This faith-driven resilience is precisely what communities supporting Mayer Lutheran High School continue to build today.

My time at Mayer Lutheran laid the foundational groundwork for my later thesis study of Max Weber's The Protestant Ethic and the Spirit of Capitalism. In my RuDao book, I merge this Western Protestant view with the Eastern Ru-Shang (Confucian-Merchant) principle of righteousness and profit coexisting (义利合一), demonstrating how faith, ethics, and economic diligence unite across different cultures.

To this day, I hold warm memories of daily chapel, Sunday church services, and Bible study in English, Hebrew, and Latin. I recall reading great works like Beowulf, Shakespeare, Hemingway, S. E. Hinton's The Outsiders, and Tolkien's The Lord of the Rings and The Hobbit. One of my brightest youthful memories remains touring with our school orchestra all the way from Minnesota down to Houston, Texas.

I am deeply grateful for Mayer Lutheran's academic guidance and spiritual mentorship. These gifts have stayed with me across decades, and I am proud to pay tribute to my alma mater, my host families, and my MLHS friends and classmates in this book.

1987-1991: University of Minnesota and the Dawn of Web 0.9

Following my time at Mayer Lutheran, I attended the University of Minnesota - Twin Cities, where I pursued a Mechanical-Industrial Engineering major paired with dual minors in Computer Science and Business Management, graduating in 1991.

It was during this monumental transition at the turn of the decade that the architecture of the modern digital landscape first began to take shape. Following Tim Berners-Lee's initial 1989 CERN proposal, I was fortunate to be among the absolute earliest technophiles to dive deep into the raw HTTP v0.9 protocol documentation. Poring over those original technical manuals gave me a deep understanding of stateless hypertext transfers over TCP/IP. This early architectural clarity proved invaluable, allowing me to quickly master the emergence of the Common Gateway Interface (CGI) specification when it debuted in 1993, and providing the precise structural mechanics needed to engineer pioneering web-to-database connections directly with SQL backends.

My journey in Minnesota also paved the way for my family. My brother, Victor Tong (唐滔), enrolled at the University of Minnesota in 1989, joining me on campus. Embracing our family's shared spirit of dedication, he excelled deeply in his academic pursuits, officially graduating with Cum Laude honors in 1993 with a Bachelor of Science in Physics. His hard work and leadership culminated in winning the prestigious Student Commencement Speaker Award. Standing before his fellow graduates as the UMN Class of 1993 graduation speaker, he delivered a moving commencement address inspired by the legacy of Martin Luther King Jr.-a proud milestone that beautifully bridged my parents' engineering heritage with the Protestant values of hard work and social responsibility.

Following his graduation, Victor and I both entered the corporate ranks of Andersen Consulting, a premier global IT consulting heavyweight that later rebranded as Accenture. This was a highly prestigious launchpad for our careers, allowing us to combine our technical IT background with high-stakes enterprise systems for America's top Fortune 500 corporations. Operating under the direct supervision of Managing Director Michael Gaard, we spearheaded complex IT system integration and corporate consulting projects for powerhouse Midwestern clients, including U.S. Bank (USBank.com), Northwest Airlines, Best Buy, and Target (Target.com). This intensive corporate exposure served as our practical introduction to the engine of modern American commerce, providing the precise operational discipline that would later fuel our own international ventures.

1993-2000: From Minnesota Ice to the Nasdaq DotCom Boom

1999-2000: The Pacificnet Ecommerce Nasdaq Listing

The years between 1999 and 2000 marked a historic transition for our entrepreneurial journey, as Pacificnet evolved from a Minneapolis startup into a premier cross-border e-commerce CRM portal bridging the United States and Hong Kong.

I owe an immense debt of gratitude to my cousin-in-law, Andrew "Andy" Mullin, and the wonderful Mullin family. Andy, who began serving as the Mayor of Wayzata, Minnesota in 2025, played a pivotal role in my early career. He welcomed me into his competitive young business hockey team, introducing me to the unique camaraderie of Minnesota's corporate ice leagues, and graciously brought me into his extensive family gatherings within prominent Minneapolis business circles. I am incredibly proud of Andy for becoming such a trusted business and political leader for the City of Wayzata.

It was through Andy's robust network that I met his close friend Ted Farrell at Haskells, a venerable Twin Cities institution. They became one of our very first internet web design clients when we helped design the Haskells.com e-commerce website-the first-of-its-kind wine e-commerce platform in town! As our relationship grew into deep mutual trust, the leadership at Haskell's transitioned from clients to believers, becoming one of the earliest angel investors in my first internet enterprise, Pacificnet.

Pacificnet started its roots in Minneapolis before strategically moving its core operations to Hong Kong to capture the booming international trade highway. That early foundation of trust, local networking, and collaborative capital eventually propelled Pacificnet all the way to a successful public listing on the Nasdaq stock exchange in June 2000.

To Andy Mullin, the Mullin family, and the Farrell family, whose trust, friendship, and early support made possible some of the first steps of an entrepreneurial journey that continues to this day. Long before others could see what might be built, you offered your trust, your support, and your belief. Mr. Mullin gave us his invaluable contributions of time, effort, and early funding in our founding days in the dawn of Web 1.0. It remains a powerful, real-world lesson in how strong personal ethics, local networks, and mutual respect build truly sustainable global enterprises. Those early acts of confidence became part of the foundation upon which everything that followed was built.

献言 Dedication

谨以此书献给父亲唐楚三(Tong Cho Sam),唐楚三家族基金会创始人主席及工程师,与母亲叶金雀(Cindy Yip),工程师,毕业于广西大学。

感念父母养育深恩。父亲 1963 年毕业于上海机械学院(Shanghai Mechanical College,今更名上海理工大学 University of Shanghai for Science and Technology, USST),为机电工程师(EEME, Electric-Mechanical Engineer)。在校期间,父亲热爱体育运动,是校篮球队队员,亦是校游泳队代表,斩获游泳赛事冠军。

父亲出身广西桂林兴安海武田,从这片乡土奋斗起家;记述他人生事迹的传记著作"从海武田飞出的歌",记录了他从海武田走出的奋斗历程。父亲是桂林荣誉市民,早年作为专业且颇有建树的工程师,任职湖南株洲仪表厂,为中国航天事业作出重要贡献;作为 EE/ME 工程师,发明家与电子行业企业家,投身国家改革开放创业浪潮,于湖南,广西,广东创办多家电子企业与工厂,深耕电视机等电子产业,曾聘用数千名员工,为国家与社会作出重要贡献。他亦是造诣不俗的笛子演奏者,书画家与书法家,多次登上桂林多所中学,大学大型舞台,与中国民族乐团同台合奏笛乐。

感恩父母数十年言传身教,父亲亲手教我琴棋书画。他一直勉励我吃苦耐劳,笃信"吃得苦中苦,方为人上人",并引导我追求德,智,体全面发展。得益于父母的栽培,我自幼便在体育-游泳,篮球,冰球,滑雪,以及音乐,绘画,书法,象棋,围棋,即琴棋书画诸艺之中,获得德,智,体均衡完整的教育与成长。

感谢我的母校香港英皇书院 Kings.edu.hk,校训为"慎思篤行",英文译为 "Meticulous Thoughts, Diligent Action"。这句校训不只是一句指引格言,更是一种生活践行之道。

感谢华学-恩学的肖先华老师-汉朝开国相国萧何七十四世孙。承蒙肖老师讲授华学,令我体悟礼乐与琴道的修身法门,启发本书儒道一体的核心思考。

同时感恩张海标校长,在儒家思想,儒商精神与中华传统文化层面,给予我关于"义利合一,竞合模式"的深刻启发。

Tony Tong

◆ ◆ ◆
Chapter 0.2

Co-Editors

联席编辑

Prof. Kuang-Shih Yeh 葉匡時教授, Thomas Cheung 張俊勇, Prof. Timmy Tan 陳建榮教授

01

Professor Kuang-Shih Yeh 葉匡時教授

RuDao Book Co-Editor - Ph.D. in Organization Theory, Carnegie Mellon University - Chair Professor, Chung Hua University

China has a long and profound commercial tradition. The Shang Dynasty, founded over three thousand years ago, was the earliest Chinese dynasty with written records. The word "Shang" itself stands for business, commerce, and merchants. It is said that the ancestors of the Shang people were highly adept at business and trade, which is how the dynasty came to be named "Shang".

Over two thousand years ago, the Records of the Grand Historian (ShiJi史记) - the first book to systematically document Chinese history - included a dedicated chapter titled "Biographies of the Money-makers" (Huo Zhi Lie Chuan). Its core content focused on the path to wealth and the management wisdom of prominent historical merchants.

On the other hand, throughout successive dynasties, Confucianism and Taoism - the two most influential schools of thought shaping Chinese culture - have placed immense value on fundamental human principles and the philosophy of life. Chapter Two of this book, titled "The Eight Virtues," explores the essential ethical values familiar to every Chinese person. In traditional Chinese values, a respected and successful entrepreneur is honored as a "Confucian Entrepreneur" (RuShang). A Confucian Entrepreneur is not merely someone skilled at making money, but rather an individual who firmly upholds traditional Confucian core values while managing a business. I am delighted to see the author explain this concept of the "Confucian Entrepreneur" so clearly.

The author, Tony Tong, has received a complete education in both Western and Chinese traditions, possesses a deep understanding of cutting-edge technology, and brings a wealth of successful business experience. It can truly be said that he is a respected Confucian Entrepreneur himself.

By integrating the fundamental values and wisdom of Confucianism and Taoism into the modern business world, he emphasizes "co-opetition" rather than "zero-sum," proving that traditional Chinese wisdom remains fully applicable to today's complex commercial landscape. In an era marked by rapid technological advancements, complex dynamic environments, and geopolitical volatility, a guiding North Star is increasingly vital for business leaders. I am deeply grateful for Tony Tong's contribution in clearly articulating the wisdom of Confucian Entrepreneurs in this book. These insights serve as the North Star guiding us forward, making this a work well worth studying, whether or not you are actively engaged in the business world.

Professor Kuang-Shih Yeh 2026 / 10

About the Co-Editor

Professor Kuang-Shih Yeh holds a Bachelor's degree in Political Science from National Taiwan University, a Master's degree in Public Administration from the University of Delaware, and a Ph.D. in Organization Theory from Carnegie Mellon University. He currently serves as an Independent Director of Fubon Financial Holding Co., Ltd. and Clientron Corp, a Director of Pintrust Technology and Everjoy Health Group (Shanghai), Ltd., a Chair Professor at Chung Hua University, Honorary Chairman of the Taiwan Future Society, and Honorary Chairman of the Asia-Pacific Public-Private Partnership Association.

His academic appointments include: Professor and Department Head of Business Management, and Executive Director of the EMBA program - National Sun Yat-sen University; Professor at the Institute of Technology Management - National Chengchi University; and Visiting Professor at Tsinghua University (Beijing) and Fudan University (Shanghai). From 2008 to 2015 he served in the public administration of the Taiwan region of China: Minister of Transportation and Communications; first Chairman of Taoyuan International Airport Corporation; and later Vice Mayor of Kaohsiung City.

Additionally, he had served as an Independent Director for several companies, including Bank of Taiwan and Synnex Technology International Corp., Chief Operating Officer of Pacific Digital Media, and Vice Chairman of Shihlien Chemical Industrial Corp. He is the author of six management books, and has three times received the Golden Book Award from the Small and Medium Enterprise Administration, Ministry of Economic Affairs.

02

Thomas Cheung 張俊勇 MH JP

RuDao Book Co-Editor - HKBA Honorary Chairman - Former Delegate to the China National People's Congress (NPC) - Founding Partner, InnoAngel.com 香港英諾天使基金 - Council Member, Chinese General Chamber of Commerce Hong Kong - Co-Secretary-General, Hong Kong Blockchain Association (HKBA.net)

I have known the author Tony Tong for over 10 years. Back between 1988 and 1991 we both attended universities in the United States, not far from one another. Tony studied Computer Engineering at the University of Minnesota (UMN.edu), while I pursued Applied Mathematics at the University of Wisconsin-Madison and later Cornell University (1991-1992).

In 2017, Tony and I co-founded the Hong Kong Blockchain Association (HKBA.net), a leading industry body dedicated to blockchain application development, public education and regulatory advisory in Hong Kong. As an angel investor and partner at InnoAngel VC, I also invested in Com2000.org / 2000x.net, a prominent AI, blockchain and Bitcoin mining enterprise with operations across the United States.

This book RuDao goes far beyond The Art of War. It explores long-term co-opetition, enduring partnerships and cross-border strategic alliances. In today's AI, Web3 and blockchain era, we see an explosion of remote teams, distributed workers and digital nomads. Many of these cross-border collaborators, AI agents and digital avatars never meet face to face. Building trust and sustaining stable long-distance partnerships across different countries, cultures and legal systems has become one of the biggest challenges for global builders. This book delivers much-needed guidance for creating, maintaining and governing cross-border remote alliances.

At its core lies the principle of YiLiHeYi 义利合一 - Unity of Righteousness and Profit. This maxim is something I personally believe in and abide by in daily life, my investment decisions, and the management of all cross-border remote partnerships and alliances.

- Thomas Cheung MH JP www.ThomasCheung.cc

03

Prof. Timmy Tan 陳建榮

RuDao Book Co-Editor - HKBA Philippines - Founder of LaIsla Magazine and SK Techno-lube Corporation - Honorary Professor, International University of Cooperative Education (iUCE) Niedersachsen, Germany - Alumni, Peking University Entrepreneurs Association - Managing Partner (Philippines), Global CyberSecurity Alliance (GCSA)

I am Timmy Tan, son of Lucio Tan, Chairman of the Federation of Filipino-Chinese Chambers of Commerce and Industry.

I have known the author Tony Tong for more than twenty years. I first met Tony when he was working with Pacificnet, a Web1 e-commerce company that Tony founded and took public on Nasdaq in 2000. This year, I joined HKBA and its strategic-alliance partner, Global CyberSecurity Alliance (GCSA.ai), as the Managing Partner for the Philippines.

My father Lucio Tan is a steadfast, lifelong practitioner of Ru-Dao and Confucian RuShang philosophy. He firmly lives by the principle of Righteousness before Profit (义利合一) and continuously draws wisdom from the DaoDeJing (道德经), advocating co-opetition and harmonious collaborative development. Across his decades building a global business empire spanning banking, aviation, tobacco, and beer, my father always believed that much of his lasting success came directly from Ru-Dao thinking.

During the 2015 APEC summit in Manila, Tony Tong met my father at my corporate gala dinner. My father shared that from childhood, he formed a lifelong habit of studying and memorizing traditional Chinese literary and philosophical classics, including the Analects (论语), The Art of War (孙子兵法), the Three-Character Classic (三字经), the 300 Tang Poems (唐诗300首), and the Romance of the Three Kingdoms (三国演义).

In 2002, my father was invited to deliver a keynote speech at the First International Confucian-Business Forum in Beijing. In his landmark address titled "Integrity is the Foundation for Establishing and Developing Enterprises," Lucio Tan stated that Cheng Xin (诚信), or trustworthiness and integrity, is the unshakable foundation of every enterprise. Even amid severe business crises, my father insisted that integrity must never be traded away for short-term survival.

Today's AI-Web3-blockchain world is filled with distributed remote teams, digital-nomad communities, cross-border partners, and AI digital-avatar collaborators who may never physically meet. Building durable trust for long-distance cross-border alliances has become one of the greatest challenges facing global entrepreneurs.

Tony Tong's new book, RuDao, brilliantly transforms the real, lived RuShang practice of my father into actionable modern-day guidance. It does not merely quote ancient texts. Instead, it connects age-old Chinese entrepreneurial wisdom to the real-world pain points of digital-era co-opetition and remote-alliance building. Every founder, investor, and cross-border alliance-builder should read this work.

Prof. Timmy Tan 陳建榮 - HKBA Philippines - RuDao Book Co-Editor

Son of Lucio Tan, the iconic Filipino-Chinese tycoon and Chairman of Philippine Airlines (PAL), Philippine National Bank (PNB), Allied Bank, and the Federation of Filipino-Chinese Chambers of Commerce and Industry. Source: China News Service, August 22, 2002