I dedicate this book to my parents, my father, Tong Cho Sam, engineer, entrepreneur, and founder of the Tong Family Foundation, and my mother, Cindy Yip, engineer and graduate of Guangxi University. They gave me life, shaped my character, and taught me that trust must be earned, character must be cultivated, and success without virtue is incomplete. This book is a reflection of those lessons.
My father graduated in 1965 from Shanghai Mechanical Institute, now renamed the University of Shanghai for Science and Technology (USST), as a qualified Electric-Mechanical Engineer. During his university years, he was an avid sportsman: a member of the basketball team, and a champion swimmer representing the university swimming team.
My father grew up and forged his path from HaiWuTian in Xing'an, Guilin, Guangxi. His life journey from HaiWuTian is documented in the biography "Songs Flying out of HaiWuTian". He is an Honorary Citizen of Guilin, whose mountains and waters are praised as "most beautiful under heaven". Early in his career, he was a highly accomplished engineer working at Zhuzhou Instrument Factory in Hunan, making vital contributions to China's aerospace industry. As a distinguished EE/ME engineer, inventor and electronics entrepreneur, he took part in China's reform-and-opening-up entrepreneurial wave. He founded multiple electronics enterprises and factories across Hunan, Guangxi and Guangdong, specializing in television and related electronics industries, employing thousands of people and making substantial contributions to the society. He is also an accomplished painter skilled in drawing and Chinese calligraphy painting, as well as an accomplished Chinese dizi flute performer. He has performed dizi solos and collaborated with local orchestras on major stages at numerous middle schools and universities across Guilin.
I am forever grateful for my parents' decades of guidance by words and deeds. My father personally taught me the four arts of the Chinese scholar: Music 琴 qin, Chess 棋 qi, Calligraphy 书 shu, Painting 画 hua. He constantly encouraged me to endure hardship, holding firmly to the ancient maxim: "Only those who bear the hardest hardship may rise to greatness." He guided me toward balanced development of morality, intellect and physical fitness. Thanks to my parents' care, from childhood I received well-rounded training in academics, art, calligraphy, music, games of Chinese Chess and Go WeiQi, and sports including swimming, basketball, ice hockey and skiing. This balanced education nurtured my moral, intellectual and physical growth through the four arts and beyond.
1981-1986: School Days at King's College, Hong Kong: The Seed Is Planted
To the teachers of King's College, who inspired a lifelong search for knowledge, wisdom, and character. Many of the ideas explored in RuDao can trace their roots back to the lessons first learned in their classrooms. With special appreciation to the teachers of King's College (Kings.edu.hk), whose guidance helped shape both my intellectual journey and personal character, especially:
- Mr. Poon Wai-Tong, Principal of King's College 1986-1998;
- Mr. Leung Chik-Wing, Principal of King's College 1992-1996, Author of "Official King's College 160th Anniversary Commemorative Document and Photo Collection" (tkww.hk)
- Professor DC Lau (Din-Cheuk Lau, 1921-2010), senior alumnus of King's College, authoritative English translator of "The Analects" 論語, "DaoDeJing" 道德經 and "Mencius" 孟子 at The Chinese University of Hong Kong (CUHK Library).
特別致謝:我的英皇書院 (King's College, Hong Kong) 師長:
- 潘煒棠校長 Mr. Poon Wai-tong 1986-1998
- 梁植穎校長 Mr. Leung Chik-Wing 1992-1996"官立英皇書院創校 160 週年紀念文獻圖片集"編著者
- 劉殿爵教授 (Professor DC Lau / Din-Cheuk Lau, 1921-2010), 英皇書院學長, 享譽國際的漢學權威, "論語""道德經""孟子"經典英譯者, 任教於香港中文大學。參考鏈接: (CUHK Library)
To King's College, my alma mater, where I first learned that education is not merely the acquisition of knowledge, but the beginning of a lifelong search for wisdom. Its Chinese school motto is 慎思篤行, rendered in English as "Meticulous Thoughts, Diligent Action." This motto is more than a guiding phrase - it is a way of life. (School website: Kings.edu.hk)
King's College, Hong Kong, is the alma mater of Professor Lau Din-cheuk 劉殿爵, the authoritative English translator of the Analects.
As a junior alumnus of Professor DC Lau (Lau Din-cheuk, 劉殿爵), one of the most respected English translators of Chinese classical philosophy, I was exposed to Confucian thought from a young age. Professor Lau devoted much of his scholarly life to introducing the wisdom of Chinese civilization to the English-speaking world through his translations of the Analects (《论语》), Mencius (《孟子》), and the DaoDeJing (《道德经》).
Looking back, I did not fully appreciate the significance of that connection at the time. Yet decades later, after journeys through entrepreneurship, venture investing, the Internet, blockchain, and Artificial Intelligence, I found myself returning to many of the same questions that Confucius, Mencius, and LaoZi had explored centuries ago:
How should we lead?
How should we compete?
How should we build trust?
How should we create prosperity without losing our values?
In many ways, Professor Lau translated the Chinese classics for the world. My own journey with RuDao is an attempt to translate their timeless wisdom into the language of modern entrepreneurship, leadership, technology, and digital civilization.
Dedication: To Michael Gaard (麦克加德)
To Michael Gaard (麦克加德) who was my boss before he became my partner.
At Andersen Consulting (Accenture), he taught me that a strategy without delivery is only a promise. At PacificNet, he helped carry a young company onto Nasdaq, and stayed through the listing. At Com2000, he helped me build an AI accelerator for the next generation of founders.
Three companies. Three decades. One constant: he showed up, he delivered, and he kept his word.
In a book about trust and co-opetition, Mike is not a case I cite. He is a man I learned from.
Michael Gaard -- former financial services partner at Andersen Consulting (Accenture 埃森哲) and PwC; General Manager of the Banking Group at Unisys (Nasdaq: UIS); enterprise software and data warehouse leadership at Information Advantage (Nasdaq: IACO); director through PacificNet's Nasdaq listing; chairman of Com2000 and Contata Solutions; co-founder of Com2000.org AIeee.net Accelerator.
To Master Teacher Xiao XianHua (肖先华) of HuaXue-EnXue (华学恩学), whose teachings helped reconnect me with the timeless wisdom of Confucian culture and inspired many of the ideas that eventually found their way into RuDao. Through his Huaxue lectures, I came to understand the path of self-cultivation through ritual, music and qin, which inspired the integrated Confucian-Daoist philosophy at the heart of this book.
I am grateful to Mr. Bill Zhang Haibiao (张海标校长 HuaXue-EnXue 华学恩学), whose guidance deepened my appreciation of Confucian culture and RuShang (儒商) philosophy, particularly the principles of righteousness and profit in harmony (义利统一) and the importance of building long-term, trust-based alliances. These ideas became important foundations of the RuDao framework.
Dedication: To Mayer Lutheran High School, University of Minnesota, USA
I dedicate this book, RuDao: Beyond The Art of War (RuDao.org), to my beloved United States alma mater, Mayer Lutheran High School (MayerLutheran.org). This dedication honors my senior year as an exchange student during the 1986-1987 academic year under the PEACE-USA Scholarship Program.
To my American host families, the Harts and the Roger Lindemeier family, whose generosity and hospitality taught me an early lesson that trust, friendship, and human kindness transcend culture, language, religions, and geography. I also extend my deepest gratitude to my host brothers and classmates Eric and Matthew Lindemeier, Julie and Jessica Hart, and my classmates Chris and Erin Bode of Mayer Lutheran High School.
That 1986-1987 school year marked my very first time going abroad, flying halfway around the globe to the United States. I left behind my childhood home across Guilin, China, and Hong Kong. I still vividly remember my mother crying at the Hong Kong Airport departure hall, while my King's College classmates came to cheer and celebrate, as I was the first one in our class to study abroad.
Arriving in America, it was my first time experiencing a Western Christian culture. Living, studying, and playing alongside my American host families, I soon realized I was the only Chinese student in the school-and in the entire small town. The culture shock was profound as I traded Hong Kong's concrete forest of skyscrapers for the wide-open, corn-covered Great Plains of rural Midwest America.
Classwork quickly shaped my thinking. I took religious studies courses, attended daily chapel, and read classic Western literature. At the same time, athletics, fitness, and farm work built my character. As a member of the Mayer Lutheran Crusaders cross-country team, I trained intensely in the gym, wrestling, weight-lifting, basketball camp, and hockey, eventually earning awards in cross-country tournaments. Running across endless corn and alfalfa fields, I learned to bale hay, harvest alfalfa, and work on local dairy farms. This hands-on farm life strengthened my resilience.
We lived in Mayer and New Germany, Minnesota, a region populated mostly by hard-working, Protestant residents of German descent. My host families immersed me deeply in the rhythms of Midwestern farm life, assigning me plenty of chores like baling hay and mowing the lawns for our local church, Zion Lutheran, and its cemetery. Baling heavy square hay bales-averaging 40 to 75 pounds (18 to 34 kg)-in the brutal Minnesota summer was grueling, legendary work. Managing the church and cemetery grounds added another 10 acres of exhausting lawn to mow. Yet, pairing this tiring physical labor with caring for a community cornerstone captured the heart of the region's heritage and taught me the Christian way of hard work before pleasure. I still fondly remember resting after those long days, listening to Garrison Keillor's Minnesota Public Radio show, A Prairie Home Companion. I giggled at its famous sign-off about the fictional town of Lake Wobegon: "where the women are strong, the men are good-looking, and all the children are above average."
Minnesota winters brought entirely new adventures with my host families and classmates. I play-wrestled with the Lindemeier brothers in the backyard snowdrifts and played hockey on our homemade backyard rink, which we built by flooding the lawn and stacking left-over hay bales for walls. We also ventured out across the state for classic winter traditions, cross-country skiing, ice-fishing, and playing pond hockey on the frozen surfaces of local spots like Lake Waconia, the city's scenic Lake of the Isles, and even taking trips up to the frozen shores of Lake Superior.
Through this lifestyle, I experienced the Lutheran philosophy of "hard work before pleasure"-a practical living out of Martin Luther's concept of "The Calling" (Beruf). In this community, secular farm work was a religious duty and a way to serve God. It perfectly mirrored the spirit of worldly asceticism, where economic diligence and self-discipline are signs of faith, and personal pleasure is set aside for a higher purpose. This faith-driven resilience is precisely what communities supporting Mayer Lutheran High School continue to build today.
My time at Mayer Lutheran laid the foundational groundwork for my later thesis study of Max Weber's The Protestant Ethic and the Spirit of Capitalism. In my RuDao book, I merge this Western Protestant view with the Eastern Ru-Shang (Confucian-Merchant) principle of righteousness and profit coexisting (义利合一), demonstrating how faith, ethics, and economic diligence unite across different cultures.
To this day, I hold warm memories of daily chapel, Sunday church services, and Bible study in English, Hebrew, and Latin. I recall reading great works like Beowulf, Shakespeare, Hemingway, S. E. Hinton's The Outsiders, and Tolkien's The Lord of the Rings and The Hobbit. One of my brightest youthful memories remains touring with our school orchestra all the way from Minnesota down to Houston, Texas.
I am deeply grateful for Mayer Lutheran's academic guidance and spiritual mentorship. These gifts have stayed with me across decades, and I am proud to pay tribute to my alma mater, my host families, and my MLHS friends and classmates in this book.
1987-1991: University of Minnesota and the Dawn of Web 0.9
Following my time at Mayer Lutheran, I attended the University of Minnesota - Twin Cities, where I pursued a Mechanical-Industrial Engineering major paired with dual minors in Computer Science and Business Management, graduating in 1991.
It was during this monumental transition at the turn of the decade that the architecture of the modern digital landscape first began to take shape. Following Tim Berners-Lee's initial 1989 CERN proposal, I was fortunate to be among the absolute earliest technophiles to dive deep into the raw HTTP v0.9 protocol documentation. Poring over those original technical manuals gave me a deep understanding of stateless hypertext transfers over TCP/IP. This early architectural clarity proved invaluable, allowing me to quickly master the emergence of the Common Gateway Interface (CGI) specification when it debuted in 1993, and providing the precise structural mechanics needed to engineer pioneering web-to-database connections directly with SQL backends.
My journey in Minnesota also paved the way for my family. My brother, Victor Tong (唐滔), enrolled at the University of Minnesota in 1989, joining me on campus. Embracing our family's shared spirit of dedication, he excelled deeply in his academic pursuits, officially graduating with Cum Laude honors in 1993 with a Bachelor of Science in Physics. His hard work and leadership culminated in winning the prestigious Student Commencement Speaker Award. Standing before his fellow graduates as the UMN Class of 1993 graduation speaker, he delivered a moving commencement address inspired by the legacy of Martin Luther King Jr.-a proud milestone that beautifully bridged my parents' engineering heritage with the Protestant values of hard work and social responsibility.
Following his graduation, Victor and I both entered the corporate ranks of Andersen Consulting, a premier global IT consulting heavyweight that later rebranded as Accenture. This was a highly prestigious launchpad for our careers, allowing us to combine our technical IT background with high-stakes enterprise systems for America's top Fortune 500 corporations. Operating under the direct supervision of Managing Director Michael Gaard, we spearheaded complex IT system integration and corporate consulting projects for powerhouse Midwestern clients, including U.S. Bank (USBank.com), Northwest Airlines, Best Buy, and Target (Target.com). This intensive corporate exposure served as our practical introduction to the engine of modern American commerce, providing the precise operational discipline that would later fuel our own international ventures.
1999-2000: The Pacificnet Ecommerce Nasdaq Listing
The years between 1999 and 2000 marked a historic transition for our entrepreneurial journey, as Pacificnet evolved from a Minneapolis startup into a premier cross-border e-commerce CRM portal bridging the United States and Hong Kong.
I owe an immense debt of gratitude to my cousin-in-law, Andrew "Andy" Mullin, and the wonderful Mullin family. Andy, who began serving as the Mayor of Wayzata, Minnesota in 2025, played a pivotal role in my early career. He welcomed me into his competitive young business hockey team, introducing me to the unique camaraderie of Minnesota's corporate ice leagues, and graciously brought me into his extensive family gatherings within prominent Minneapolis business circles. I am incredibly proud of Andy for becoming such a trusted business and political leader for the City of Wayzata.
It was through Andy's robust network that I met his close friend Ted Farrell at Haskells, a venerable Twin Cities institution. They became one of our very first internet web design clients when we helped design the Haskells.com e-commerce website-the first-of-its-kind wine e-commerce platform in town! As our relationship grew into deep mutual trust, the leadership at Haskell's transitioned from clients to believers, becoming one of the earliest angel investors in my first internet enterprise, Pacificnet.
Pacificnet started its roots in Minneapolis before strategically moving its core operations to Hong Kong to capture the booming international trade highway. That early foundation of trust, local networking, and collaborative capital eventually propelled Pacificnet all the way to a successful public listing on the Nasdaq stock exchange in June 2000.
To Andy Mullin, the Mullin family, and the Farrell family, whose trust, friendship, and early support made possible some of the first steps of an entrepreneurial journey that continues to this day. Long before others could see what might be built, you offered your trust, your support, and your belief. Mr. Mullin gave us his invaluable contributions of time, effort, and early funding in our founding days in the dawn of Web 1.0. It remains a powerful, real-world lesson in how strong personal ethics, local networks, and mutual respect build truly sustainable global enterprises. Those early acts of confidence became part of the foundation upon which everything that followed was built.
献言 Dedication
谨以此书献给父亲唐楚三(Tong Cho Sam),唐楚三家族基金会创始人主席及工程师,与母亲叶金雀(Cindy Yip),工程师,毕业于广西大学。
感念父母养育深恩。父亲 1963 年毕业于上海机械学院(Shanghai Mechanical College,今更名上海理工大学 University of Shanghai for Science and Technology, USST),为机电工程师(EEME, Electric-Mechanical Engineer)。在校期间,父亲热爱体育运动,是校篮球队队员,亦是校游泳队代表,斩获游泳赛事冠军。
父亲出身广西桂林兴安海武田,从这片乡土奋斗起家;记述他人生事迹的传记著作"从海武田飞出的歌",记录了他从海武田走出的奋斗历程。父亲是桂林荣誉市民,早年作为专业且颇有建树的工程师,任职湖南株洲仪表厂,为中国航天事业作出重要贡献;作为 EE/ME 工程师,发明家与电子行业企业家,投身国家改革开放创业浪潮,于湖南,广西,广东创办多家电子企业与工厂,深耕电视机等电子产业,曾聘用数千名员工,为国家与社会作出重要贡献。他亦是造诣不俗的笛子演奏者,书画家与书法家,多次登上桂林多所中学,大学大型舞台,与中国民族乐团同台合奏笛乐。
感恩父母数十年言传身教,父亲亲手教我琴棋书画。他一直勉励我吃苦耐劳,笃信"吃得苦中苦,方为人上人",并引导我追求德,智,体全面发展。得益于父母的栽培,我自幼便在体育-游泳,篮球,冰球,滑雪,以及音乐,绘画,书法,象棋,围棋,即琴棋书画诸艺之中,获得德,智,体均衡完整的教育与成长。
感谢我的母校香港英皇书院 Kings.edu.hk,校训为"慎思篤行",英文译为 "Meticulous Thoughts, Diligent Action"。这句校训不只是一句指引格言,更是一种生活践行之道。
感谢华学-恩学的肖先华老师-汉朝开国相国萧何七十四世孙。承蒙肖老师讲授华学,令我体悟礼乐与琴道的修身法门,启发本书儒道一体的核心思考。
同时感恩张海标校长,在儒家思想,儒商精神与中华传统文化层面,给予我关于"义利合一,竞合模式"的深刻启发。
Tony Tong