# RuDao (儒道) - Beyond The Art of War
# By Tony Tong (唐仪)
# https://rudao.org/ | https://TonyTong.cc

## Chapter URLs

Every chapter has its own page: https://rudao.org/ch/<num><slug>
The landing page https://rudao.org/ carries the table of contents, which links to all 40 chapter pages.
The two-segment form also resolves (301): /ch/51/rushang -> /ch/51rushang
Appendix C publishes the three pre-Qin classics in full at https://rudao.org/ch/lunyu, https://rudao.org/ch/daodejing and https://rudao.org/ch/artofwar.
https://rudao.org/sitemap lists every page on the site, and the same list is in the "Site Map" dropdown in every top navigation bar.

## About This Book

RuDao (儒道) is a bilingual (English / 中文) business philosophy book by Tony Tong (唐仪), subtitled "RuJiang: Beyond The Art of War - The Confucian Co-opetition Path to Balanced Profit and Enduring Partnerships."

The book is structured in six chapters, framed by Front Matter (0) and Back Matter (7):
- Ch. 1: The Roots 源 - Natural Pursuit of Profit 人性趋利, from 1600 BCE
- Ch. 2: What Is Ru+Dao 何谓儒+道 - A Philosophy and Ethics of Business 一套商业的哲学与伦理; Righteousness + Profit, Harmony vs Co-opetition
- Ch. 3: Ru + Dao 内圣外王 - Inner Sage, Outer King
- Ch. 4: Ru vs Strategists 儒家-兵家-竞合之道
- Ch. 5: RuShang Confucian Merchant 儒商典范 - The Way of the Confucian Merchant
- Ch. 6: RuDao in the AI Digital Age 数字时代

### Table of Contents / 全书目录

0 Front Matter 前文: 0.1 Foreword 序言; 0.2 Author: Why RuDao Matters Today 为什么今天需要儒道?; 0.3 The Purpose of This Book 本书宗旨 (https://rudao.org/ch/03purpose) - threefold purpose: 体用贯通, 超越零和, 古今融合; 0.4 Who Should Read RuDao? 读者对象 (https://rudao.org/ch/04whoshouldread) - 企业领袖, 跨境精英, 超越兵法者, 义利兼顾者

Ch.1 The Roots 源 - Natural Pursuit of Profit 人性趋利 from 1600 BCE
- 1.1 Shang 1600BCE Business Begins 商朝 - the character 商, "货殖列传"善因论, Division of Labor, Natural Pursuit of Profit

Ch.2 What Is Ru+Dao 何谓儒+道 - A Philosophy and Ethics of Business 一套商业的哲学与伦理
- 2.1 Hundred Schools 770-221BCE 诸子百家-先秦 - the Hundred Schools of Thought from Spring and Autumn 春秋 to Warring States 战国; Sima Tan six families 六家, ten schools 十家 / nine 九流, 189 schools 家 / 4,324 篇 in 《汉书·艺文志·诸子略》; the Thirty Schools at a Glance 清单; full 189-family catalogue by ten schools in EN + 中文
- 2.2 Confucius 551BCE Ru-School 孔子 儒家 - birth and naming (Qiu 丘, Zhongni 仲尼, Niqiu Mountain 尼丘山), life story, the Six Classics 六经, 3,000 disciples and 72 Sages 七十二贤, the Analects 论语 opening and key sayings
- 2.3 The Five Constants in Market Competition 仁义礼智信 - 义利并举,富而好礼
- 2.4 The Ethical Core: The Eight Virtues and Li Ren 八德 - 里仁 - 儒商八德 仁义礼智信忠孝恕, Inner Sage 内圣 / Outer King 外王, 以仁德为核心

Ch.3 Ru + Dao 内圣外王 - Inner Sage, Outer King
- 3.1 Daoism by LaoZi 571BCE 老子 道家 (https://rudao.org/ch/31daoism) - Inner Sage, Outer King 内圣外王: from the Zhuangzi to the Great Learning: the four-character compass, the eight steps (八目), root-and-fruit principle, modern boardroom translation, RuDao's dual-root correction
- 3.2 Ru & Dao 儒与道 - The Dual Philosophical Backbone (https://rudao.org/ch/32ruanddao) - Confucianism as Substance 儒为体, Daoism as Function 道为用; Dao: Be Water 上善若水 (Tao Te Ching ch. 8, and 言善信 - trust inside the water image); 反者道之动 (Tao Te Ching ch. 40): reversal 反 tells you when, weakness 弱 tells you how, non-being 无 tells you where; Sun Tzu 兵无常势,水无常形; Bruce Lee "Be water, my friend"; quote wall + entrepreneur action checklist.
- 3.3 Daoism Stories: SaiWeng & LiaoFan's Lessons 塞翁失馬 了凡四训 (https://rudao.org/ch/33daoismstories) - SaiWeng ShiMa 塞翁失馬 (Huainanzi 淮南子; good and bad luck flip into each other) + Liao-Fan's Four Lessons 了凡四训 (命由我作,福自己求; four lessons 立命之学/改过之法/积善之方/谦德之效); LaoZi 祸兮福之所倚,福兮祸之所伏; your character changes your fate.
- 3.3.1 SaiWeng's Lost Horse 塞翁失马 (https://rudao.org/ch/331saiweng) - the full Huainanzi story, the lesson, not-fatalism, LaoZi's 祸兮福之所倚.
- 3.3.2 LiaoFan's Four Lessons 了凡四训 (https://rudao.org/ch/332liaofan) - Yuan Huang 袁黄, Master YunGu 云谷禅师, the four lessons 立命之学/改过之法/积善之方/谦德之效, your character changes your fate. 塞翁失馬 (Huainanzi 淮南子; good and bad luck flip into each other) + Liao-Fan's Four Lessons 了凡四训 (命由我作,福自己求; four lessons 立命之学/改过之法/积善之方/谦德之效); LaoZi 祸兮福之所倚,福兮祸之所伏; your character changes your fate.

Ch.4 Ru vs Strategists 儒家-兵家-竞合之道 - chapter opener 内圣是根,外王是果 (庄子-天下篇 → 大学-八目)
- 4.1 Art of War - SunTzu 544BCE 孙子兵家 (https://rudao.org/ch/41artofwar) - from "Warfare is Deception" to "Merchants Abide by Trust": why business needs the RuDao paradigm; the military foundation (Five Factors, 五事) and its limits; RuDao reinterpretation (West Point, Sandhurst, Harvard, Gulf War, Matsushita); from war fighting to value creation; the dual paradigm RuShang 儒商 / RuJiang 儒将; merchants abide by trust 商者信道 and its historical origin (Shang traders 商人, Zigong 子贡); the strategic choice of XinDao over GuiDao; three executive maxims (己所不欲勿施于人; 得道者多助失道者寡助; 不战而屈人之兵)
- 4.2 The Outer King as RuJiang 儒将 - Co-opetition Strategy Beyond The Art of War
- 4.3 The Art of War (Sun Tzu) vs Co-opetition 竞合之道 - turning counterparties into partners; surviving adversity and crisis; Three Kingdoms RuJiang wisdom
- 4.4 Board Game Manners to Boardroom Success 从棋盘到董事会:棋品见人品 - LiYi 礼仪 in contest; Liu Qi liubo incident; from board to boardroom; character under pressure

Ch.5 RuShang Confucian Merchant 儒商典范 - The Way of the Confucian Merchant
- 5.1 RuShang Patriarchs 儒商鼻祖 FanLi, ZiGong, BaiGui (https://rudao.org/ch/51rushang) - the three ancient masters Fan Li 范蠡 (counter-cyclical strategist: buy boats in drought, buy carts in flood; capital velocity 务完物; ten percent margins 逐什一之利; 富好行其德), ZiGong 子贡 (以商养道; 富而好礼; strategic humility) and BaiGui 白圭 (智勇仁强; 乐观时变; 人弃我取,人取我与). Key thesis: 君子富,好行其德. 5.1.6 traces contrarian thinking 逆向思维 from Fan Li to Wall Street: De Bondt and Thaler Market Overreaction Hypothesis (1985), Buffett on American Express 1963 and Coca-Cola 1988.
- 5.2 Japan - Analects & Abacus 日本儒商论语与算盘 - Shibusawa Eiichi 渋沢栄一 "The Analects and the Abacus" 論語と算盤, Inamori Kazuo 稻盛和夫 敬天愛人, Matsushita Konosuke 松下幸之助 水道哲学
- 5.3 Asian RuShang 亚洲儒商典范 - Li Ka-shing 李嘉诚 (信誉人格,生意来求你), Robert Kuok 郭鹤年, Cao Dewang 曹德旺, Chearavanont family 谢国民家族 (CP Group Thailand 正大集团 利国利民利企业), Dr. Lucio Tan (陈永栽) Philippine Taipans, Root-Seeking donations (寻根之旅), Henry Fok 霍英东, Sir David Li Kwok-po (李国宝家族-五代传承) Century-old Li family behind the Bank of East Asia (HKBEA.com), Tung Chee-hwa 董建华, Leung Chun-ying 梁振英, Li Tung-hoy 李东海 Securities Philanthropist 证券义商 Father and son Vincent Lee Marshall Kwan Ho 李君豪, Tong Yun-kai 汤恩佳, Oei Hong Leong 黄鸿年 - Oei Ek Tjhong (Eka Tjipta Widjaja) 黄奕聪 印尼金光集团家族 Sinar Mas Group; 陈济棠家族三代 (儒将-儒商-儒家)
- 5.3.1 Business Come Seeking You - Li KaShing 李嘉诚 (https://rudao.org/ch/531likashing) - 人要去求生意,生意就难做;生意来求你,生意就容易做。靠的是你的信誉和人格。Plastic flowers 1950 -> Cheung Kong property -> ports and shipping -> "3" telecom -> Watsons and ParknShop; Horizons Ventures 维港投资 (Facebook, Spotify, Siri, DeepMind, Zoom, Slack, Impossible Foods), Web 1.0 Tom.com, Blockstream and Bakkt in blockchain; Li Ka Shing Foundation, Cheung Kong Graduate School of Business 长江商学院 (2002), Shantou University 汕头大学; second generation Richard Li 李泽楷, PCCW 电讯盈科, Cyberport 数码港; 建立自我,追求无我 and 水能载舟,亦能覆舟; 义以生利.
- 5.3.2 Robert Kuok 郭鹤年 - The Sugar King's RuShang Way 亚洲糖王的儒商之道 (https://rudao.org/ch/532robertkuok) - born 1923 Johor, rice/sugar/flour 1949, ~5% of world sugar by mid-1960s; mother Zheng Geru 郑格如 maxim 儿孙能如我,何必留多财; integrity as foundation 诚信为本 and reputation capital 声誉资本; 临事让人一步,临财放宽一分; 好菜让别人先吃,有钱让别人先赚; partnerships with Liem Sioe Liong 林绍良, Run Run Shaw 邵逸夫, Li Ka-shing 李嘉诚; 富而好礼, 2010 pledge of the entire fortune to charity; grandson Kuok Meng Wei 郭孟维 and K2 Strategic AI data centres; synthesis - Strategist 战略家 (Fan Li), Disciple 弟子 (ZiGong), Observer 观察者 (BaiGui).
- 5.3.3 Dr. Lucio Tan 陈永栽 - The Philippine Taipan as RuShang 菲律宾儒商典范 (https://rudao.org/ch/533luciotan) - Daodejing Ch.58 祸兮福之所倚; LT Group, Fortune Tobacco, PAL, PNB, Asia Brewery; wisdom 智 (物极必反, reversal as the movement of the Dao 反者道之动, 4:00 AM study as 格物致知), courage 勇 (人弃我取 - Fortune Tobacco 1965, Allied Bank 1977, University of the East 1990, PAL 1995), benevolence 仁 (education as the highest philanthropy 修己以安人, Root-Seeking Summer Camp 寻根之旅, Tan Yan Kee Foundation 陈延奎基金会), constancy 强 (frugality 朴素 as discipline, Bai Gui 白圭, 2002 keynote 诚信是创建发展企业之本).
- 5.3.4 From Ru-Jiang to Ru-Shang to Ru-Scholar 儒将 儒商 儒家学脉 三代传承 (https://rudao.org/ch/534chenfamily) - the Chen family of modern South China as RuDao's living example; creed 兴学传家 (promote learning to pass on the family): power, wealth, and position are vehicles for one enduring mission. Generation One the Confucian general 儒将 Chen Jitang 陈济棠 (1890-1954), King of the Southern Skies 南天王, governed Guangdong 1928-1936, promoted 兴学, honored by both Nationalist and Communist regimes; sent his son to America to absorb the best of education. Generation Two one family, two branches 一门两枝: merchant branch Chan Shu Kui 陈树渠 (Columbia graduate, taught political science at Fudan 1938-39, Bao Sheng Group 宝声集团, founded Chan Shu Kui Memorial School 陈树渠纪念中学 and Chan Wai Chow schools, died 1973) and scholar branch Chen Shubo 陈树柏 / Shu-Park Chan (UIUC EE PhD, three decades at Santa Clara University rising to Dean and first endowed professor, research in graph theory and network topology, doctoral students founded Cadence, ATMEL, Oak Technology; founding father of Silicon Valley hi-tech engineering education; founded International Technological University ITU.edu 国际科技大学 in San Jose 1994, world's first global-network university bridging the relevance gap). Generation Three the torch passed 薪火相传: Anson Chan 陈耀璋 (UC Berkeley, University of Toronto, chairman of Bao Sheng Group, founded the Chan Shu Kui Center for Comparative Political Development at Fudan 2011) and Yau-Gene Chan 陈耀军 (joined ITU 2005, President and CEO 2010, led WASC accreditation attained 2013-02-22, the day his father passed away). Next chapter the AI University 人工智能大学 (AIU 2026, aiu.itu.edu); author Tony Tong 唐儀 invited as Adjunct Professor and Head of Global Partnerships 全球伙伴关系主管 to bring AIU to Asia - 兴学传家 has grown into 兴学传世. RuDao lesson: a legacy built on money dissolves, a legacy built on learning compounds across generations - 家产 or 家训.

Ch.6 RuDao in the AI Digital Age 数字时代
- 6.1 AI - 5th Industrial Revolution - Digital Civilization - Dr. JiaMing Zhu (AI第5次工业革命: 从四个现代化到第五现代化,朱嘉明,儒道与数字文明的崛起) (https://rudao.org/ch/61ai5threvolution) - AI and the Fifth Industrial Revolution 5IR (five revolutions from steam to human-AI symbiosis; AI as The Third Existence 第三种存在); the 80-year history of AI in six phases and three laws (algorithms, compute, data must align, #ch611 #ch612); Dr. JiaMing Zhu 朱嘉明, reformer-scholar and Honorary Chairman of HKBA.cc: the 1984 Moganshan Conference and the dual-track price system 价格双轨制 as adaptive governance 因时制宜; AI as the third existence and a new species 新物种 (AI + human + environment); blockchain as trust infrastructure scaling Xin 信; Web3 + AI, Token as the bridge, RWA; the end of the Kitchin / Juglar / Kuznets cycles and resilience in uncertainty; ethics at the core 以义取利; plus a profile, bibliography and source links
- 6.2 Dialogue of Civilizations and the New Confucian Business Civilization (文明对话与新儒商商业文明) - Toynbee, Ikeda
- 6.3 Biz Cases - Power Alliances 权力 资本 同盟: Microsoft, Apple, and Wall Street Tycoons 商业案例:权力 资本 同盟 - 微软 苹果 华尔街巨头 (five US business cases, bilingual)
- 6.3 Business Case Studies - Cinematic Tropes, Tech Titans, and The RuDao Framework 商业案例研究:银幕叙事,科技巨头与儒道框架 (https://rudao.org/ch/63bizcases) - from Wall Street, The Wolf of Wall Street, The Big Short, Other People's Money, Margin Call, The Godfather, Glengarry Glen Ross, Pirates of Silicon Valley, The Accidental Billionaires, How Google Works to the Microsoft / Apple / Yahoo / Google power struggles; the recurring pathology of weaponized information and transactional leverage; RuDao as the unifying alternative: RuShang moral governance, Taoist adaptability, Sun Tzu generalship (RuJiang); Xin co-opetition, Yi ecosystem co-creation, Dao market alignment.
- 6.3 Case 1 - Microsoft vs Apple: Co-opetition 微软救苹果:竞合与共存 (https://rudao.org/ch/63bizcases) - Confucius 君子和而不同; the 1997 Macworld Boston moment when Microsoft invested $150M in non-voting Apple shares, read through three RuDao principles: harmony without uniformity 和而不同, unity of righteousness and profit 义利合一, standing on trust 以信立身.
- 6.3 Case 2 - Buffett x RuDao: Investment as Character 巴菲特 x 儒道:投资即人格 - five bridges: Bai Gui 白圭 counter-cyclical buying, integrity, margin of safety, circle of competence, time and compounding; investment theory as a theory of character.
- 6.3 Case 3 - Munger x RuDao: Inversion and Deservability 芒格 x 儒道:逆向与配得上 - Invert, always invert 反者道之动; deserve what you want 义利合一; not-stupid over brilliant 知止; incentives; integrity and the WeiQi 围棋 lesson.
- 6.3 Case 4 - Wall Street Tycoons: Gekko, Soros, and Sun Tzu 华尔街巨头:盖柯,索罗斯与孙子兵法 - zero-sum finance vs RuDao; brilliance without trust self-destructs; 不战而屈人之兵 as the true reading of The Art of War.
- 6.3 Case 5 - Other People's Money: The Two Extremes 抢钱世界:利之极与义之极 - Larry the Liquidator vs Andrew Jorgenson; renewal not abandonment; money's unconditionality is its trap; the mean 以义统利,以利成义.
- 6.3 US Business Case Studies - Summary 案例线总览与结语 - the unity of righteousness and profit as the single thread; trust is the scarcest asset of the digital economy.
- 6.3.2 Digital Co-opetition: The $0 AI & Web Hosting Model 数字竞合:$0 AI 与托管模式 - 义利合一 (https://rudao.org/ch/63bizcases) - keystone quotation 利者,义之和也 (Yijing, Commentary on the Qian Hexagram); why $0 is not a loss: marginal cost collapse, distribution before monetization, telemetry as a productive input, option value of the developer; the three-layer cascade (free entry tier -> monetization triggers -> enterprise revenue -> surplus returned to the free tier); three tests separating 義 from 以利誘人 (capability, exit, source of profit); seven cases - Google Gemini & Sites 广施教化, Microsoft Copilot 己欲立而立人, GitHub unlimited public code, Cloudflare shared commons as security product (free users' adversaries are the training set), DeepSeek 先義後利, DouBao 豆包 conversational gateway to Volcano Engine 火山引擎, Hugging Face & Vercel; three counter-examples (platform API repricing 2023, abuse without governance, subsidy without capability); 競合之道 via 君子无所争,必也射乎 (Analects) - the shared range is worth more than any single round.
- 6.4 A 30-year practitioner's witness: from Web1 to AI, Web3, Web4 - 内圣外王与未来 - Conclusion
- 6.5 Synthesis: 以德驭术 as the operating system of the digital age - 以内圣之德,行外王之利

7 Back Matter 后文: 7.1 Appendix A - Quotes 名句集 (Appendix A - RuDao Quotes - The Analects 儒道-论语名句集); 7.2 Appendix B - Glossary 术语表 (Terminology 儒道-核心术语中英对照); 7.3 Sources & References 参考文献; 7.4 HuaXue 华学恩学 (HuaXue-EnXue 华学恩学 - the Confucian Academy and modern RuShang education); 7.5 Tong Legacy 唐氏传奇 后记 (Tong Legacy and A Father's Pride: Afterword to RuDao 唐氏传奇-父亲的骄傲:"儒道"后记)

## Core Thesis

For 2,500 years, strategists have studied Sun Tzu's *The Art of War* (孙子兵法) as the bible of business competition - teaching leaders how to defeat rivals. But zero-sum thinking erodes trust and makes enduring partnerships impossible.

*RuDao* moves beyond adversarial strategy. It unfolds the Confucian path of co-opetition (竞合之道): profit and meaningful relationships are not trade-offs. You can compete fiercely while building stable, lasting partnerships.

## Three Core Principles

1. **义利共存 - Profit & Trust Coexist**: Profit need not sacrifice trust; righteousness and profit are unified.
2. **竞合并行 - Competition & Cooperation in Parallel**: Compete where the market is real; cooperate where value is shared.
3. **共赢联盟 - Win-Win Alliances**: True victory is not defeating everyone, but growing the pie together.

## Author

Tony Tong (唐仪) is a global cross-border entrepreneur, seasoned investor, and business strategist. He is:
- Co-founder of the Hong Kong Blockchain Association (HKBA)
- Adjunct professor at ITU.edu, University of Minnesota, PolyU, and HKFSI
- US Patent No. 6,012,066 holder (Internet workflow system)
- Frequent speaker at UBS, Goldman Sachs, Morgan Stanley, JPMorgan, Bank of America, CLSA, Jeffries, Roth Capital, G2E, GITEX, Consensus, Korea Blockchain Week, Economist, and Forbes
- Creator of the 儒将竞合战略 (Ru-Jiang co-opetition framework)

## Keywords

English: RuDao, RuJiang, Tony Tong, Beyond The Art of War, Confucian co-opetition, balanced profit, enduring partnerships, win-win strategy, ethical leadership, cross-border management, negotiation, Confucian leadership, Inner Sage Outer King, co-opetition framework

Chinese: 儒道, 儒将, 唐仪, 超越孙子兵法, 儒家竞合之道, 平衡利润与长久伙伴关系, 儒商, 儒将, 天人合一, 竞合, 竞合之道, 儒家商业, 商业伦理, 内圣外王

## Book Metadata

- Title: RuDao (儒道)
- Chinese subtitle: "儒将:超越孙子兵法"
- English subtitle: Beyond The Art of War
- Framework: Ru-Jiang Co-opetition (儒将竞合)
- Author: Tony Tong (唐仪)
- Year: 2026
- Language: Bilingual English / 中文
- Structure: Six Chapters (with Front Matter 0 & Back Matter 7)
- ISBN: Forthcoming
- ASIN: B0HN7VS2HZ
- Amazon Pre-Order URL: https://www.amazon.com/dp/B0HN7VS2HZ
- Formats: Hardcover, Kindle e-Book, Audiobook
- VIP Signature Edition: order direct from the author Tony Tong, price USD 20 in USDC, paid online over ERC20, BASE, BEP20 or Solana - wallet addresses listed in the Pre-Order section of https://RuDao.org (#vip-edition); after payment email the transaction hash to Tony@RuDao.org

## Official URLs

- Primary: https://RuDao.org
- Author: https://TonyTong.cc
- Cloudflare Pages: https://rudao-tonytong.pages.dev
- GitHub Pages: https://com1010.github.io/rudao/
- Google Sites: https://sites.google.com/view/tonytong/

## Social Links

- X/Twitter: https://x.com/TonyTongHKBA
- Facebook: https://facebook.com/ttpact
- LinkedIn: https://www.linkedin.com/in/ttpact/
- YouTube: https://www.youtube.com/@HongKongBlockchain
- Crunchbase: https://www.crunchbase.com/person/tony-tong
- Link1: https://link1.in/tonytong
- Linktree: https://linktr.ee/TonyTong

## RuDao Social Media Links

- RuDao website: https://rudao.org
- Legacy domain: https://rudao.us (permanent redirect to rudao.org; use rudao.org everywhere)
- X / Twitter: https://x.com/RuDaoUS
- Facebook: https://www.facebook.com/RuDao.org
- LinkedIn: https://www.linkedin.com/company/RuDao
- Medium: https://medium.com/@com2000
- Author site: https://www.tonytong.cc

## Lineage

RuDao braids three traditions:
- 儒商 (Confucian Merchant) - commerce with integrity
- 儒将 (Confucian General) - power tempered by learning
- 天人合一 (Unity of Heaven & Humanity) - Taoist root

## Comparison: Art of War vs RuDao

- Core logic: Zero-sum → Positive-sum
- Rival relationship: Defeat → Make partner
- Time horizon: Short-term victory → Sustainable partnerships
- Strategic posture: Deception → Trust & transparency
- View of profit: Maximize own gain → Balanced, shared value
- Ethical frame: Utility → Virtue as strategy
- Ultimate goal: Win the war → Build the alliance

## Official URLs (Cross-References for SEO + AI SEO)

- RuDao.org (Official Book Website): https://RuDao.org
- TonyTong.cc (Author Official Site): https://TonyTong.cc
- Cloudflare Pages Mirror: https://rudao-tonytong.pages.dev
- GitHub Pages: https://com1010.github.io/rudao/
- Google Sites: https://sites.google.com/view/tonytong/
- X / Twitter: https://x.com/TonyTongHKBA
- Facebook: https://facebook.com/ttpact
- LinkedIn: https://www.linkedin.com/in/ttpact/
- Crunchbase: https://www.crunchbase.com/person/tony-tong
- YouTube: https://www.youtube.com/@HongKongBlockchain
- Link1: https://link1.in/tonytong
- Linktree: https://linktr.ee/TonyTong

## 7.3 Source Note - The Classic of WeiQi/Go (Qi Jing 棋经十三篇)

At the end of 7.3 Sources & References, a framed source note (The Origin 经典出处与原文字源) documents the provenance of the Go quotation used in RuDao's co-opetition chapters: Zhang Ni 张拟, Scholar of the Hanlin Academy 翰林学士, Song Dynasty (北宋皇祐年间, c. 1049-1054 CE), author of the Qi Jing Shi San Pian "棋经十三篇"(the first systematic theory of Go, often called the Art of War of Go), Lun Ju 论局篇: "善胜者不争,善败者不乱" - those who excel at winning do not contend, those who excel at losing do not lose order.

In the same 7.3 bibliography, the "Civilization Conversations 文明对话" list also records "The Song Flying out of HaiWuTian" "从海武田飞出的歌" - the biographical account of Tong Cho Sam 唐楚三 (Tang ChuSan), Hong Kong industrialist and father of the author, co-authored by Qin Zhong and Chen Yanru 秦忠,陈妍如, published by Guangxi Ethnic Publishing House 广西民族出版社, 1995.

## 7.1 Appendix A - RuDao Quotes - The Analects 儒道-论语名句集 (Wall of Ru-Shang Aphorisms 儒商格言墙)

The "Wall of Ru-Shang (儒商 Confucian Merchant) Aphorisms 儒商格言墙 - RuShang Quote Wall 儒商名言墙" in 7.1 Appendix A - RuDao Quotes - The Analects gathers 66 bilingual aphorisms (English + 原文), de-duplicated and grouped into ten themes 按主题分十篇:
- Learning & Self-Cultivation 为学修身篇 - 学而时习之不亦说乎 ("论语-学而"), 工欲善其事必先利其器, 德不孤必有邻, 苟日新日日新又日新 ("礼记-大学"), 周虽旧邦其命维新 ("诗经-大雅-文王"), 天行健君子以自强不息, 修身齐家治国平天下, 先修其德而后营其事, 积善成德而神明自得, 王阳明 知而不行只是未知 ("传习录").
- Righteousness & Profit 义利篇 - 富与贵不以其道得之不处也, 不义而富且贵于我如浮云, 见利思义, 君子怀德小人怀利, 君子喻于义小人喻于利, 义以生利利以平民政之大节也 ("左传-成公二年"), 仁者以财发身不仁者以身发财, 范蠡 富好行其德, 陶朱公商训 积计以诚信为本聚财以义理为先取之有道用之有度, 舍生而取义, 涩泽荣一 一手持算盘一手持"论语".
- Integrity & Trust 诚信篇 - 人而无信不知其可也, 言必信行必果, 民无信不立, 信者事之本也, 子贡 信以通商久交之本, 李嘉诚 信誉是第二生命, 霍英东 我从来没有负过任何人.
- Benevolence & Empathy 仁恕篇 - 己所不欲勿施于人 ("论语-卫灵公"), 己欲立而立人己欲达而达人 ("论语-雍也"), 仁者爱人, 老吾老以及人之老, 杜维明 儒家伦理是一种关系伦理, 稻盛和夫 敬天爱人.
- Co-opetition 竞合篇 - 不战而屈人之兵善之善者也, 上兵伐谋其次伐交, 君子和而不同小人同而不和 ("论语-子路"), 天时不如地利地利不如人和 ("孟子-公孙丑下"), 得道者多助失道者寡助, 知彼知己百战不殆.
- The Way of Heaven & the Virtue of Water 天道与水德篇 - 上善若水水善利万物而不争 ("道德经-第八章"), 江海所以能为百谷王者以其善下之 ("道德经-第六十六章"), 上德不德是以有德 ("道德经-第三十八章"), 庄子 天地与我并生而万物与我为一 ("庄子-齐物论"), 夫兵形象水避高而趋下避实而击虚 ("孙子兵法-虚实篇"), Bruce Lee 李小龙 "Be water, my friend".
- The Way of Commerce & Adaptation 商道与应变篇 - 穷则变变则通通则久 ("易经-系辞下"), 计然 旱则资舟水则资车, 范蠡(陶朱公)贵出如粪土贱取如珠玉, 白圭 人弃我取人取我予, 管仲 明主审时顺人心 / 和则能聚争则能进.
- Crisis & Adversity 危机篇 - 岁寒然后知松柏之后凋也, 刘备 勿以恶小而为之勿以善小而不为, 诸葛亮 鞠躬尽瘁死而后已 / 非淡泊无以明志非宁静无以致远.
- Leadership 领导力篇 - 其身正不令而行, 君子易事而难说也, 子贡 君子之威源于德, 刘备 惟贤惟德能服于人, 曹操 周公吐哺天下归心, 诸葛亮 将不可骄骄则失礼, 稻盛和夫 人生工作的结果=思维方式×热情×能力.
- Civilization & the Future 文明与未来篇 - 汤因比 21世纪的人类必须从东方文明尤其是中国文明中汲取智慧 ("展望二十一世纪") / 历史是文明与文明之间的对话, 池田大作 二十一世纪正渴望一个共生的道德气质.

De-duplication: 己所不欲勿施于人, 己欲立而立人己欲达而达人, 天时不如地利, 君子和而不同, 苟日新日日新, 义以生利 and Toynbee's 21st-century line each appear only once - merged into one entry carrying the full classical citation. Newly added voices include the Book of Songs 诗经, Wang Yangming 王阳明, Tu Weiming 杜维明, Zuo Zhuan 左传, Laozi 老子 (三章), Zhuangzi 庄子, the Book of Changes 易经, Tao Zhu Gong 陶朱公商训, Bruce Lee 李小龙 and Sun Tzu on water tactics 兵形象水.

## Board Games (interactive)

https://rudao.org/games - two free, playable boards that accompany Chapter 4.3:
- WeiQi / Go 围棋: 9x9, 13x13 and 19x19 boards; liberties, group capture, no-suicide, ko, two-pass end, Chinese area scoring with 6.5 komi; undo, pass, resign; local AI opponent or two players on one screen.
- Chinese Chess / Xiangqi 象棋: full 9x10 board with the river 楚河漢界, palaces, horse-leg, elephant-eye, cannon screen, flying general, check and checkmate; undo, resign; local alpha-beta AI opponent at 1-3 ply or two players on one screen.
- "Tony's table" is a local engine that plays the board and shows reflections drawn from RuDao (not verbatim quotations); the site chat panel can be opened over the board to ask about the book while playing. It is not the author himself.
- Optional board sounds are synthesised in the browser with the Web Audio API (stone clicks, captures, check, game end). No audio files are downloaded and no microphone permission is requested. On/off and volume are saved locally; sounds start only after the first interaction, as browsers require.
- Optional bilingual spoken cues use the browser's speechSynthesis text-to-speech to say short Chinese terms and then their English equivalents: 落子 place a stone / move, 提子 and 吃子 capture, 将军 check, 将死 checkmate, 终局 game over, plus start, pass, invalid and undo. Controls: on/off, Chinese + English / Chinese only / English only, and every move / key moments only. Voices come from the visitor's own device; speechSynthesis is output only and never opens the microphone.
- A bilingual beginner guide is on the same page at https://rudao.org/games#gm-guide: two-minute rules for each board, step-by-step how to play here, a first tip, and a Chinese-English glossary of the words spoken by the cues. Anchors #guide-go and #guide-xq open the individual cards.
- Links: nav and footer on every page, a TOC bullet under 4.3, and a callout at the top of https://rudao.org/ch/43boardgame.
- Friendly URL aliases (301): /board-games, /boardgames, /weiqi, /xiangqi.

## Full Chapters Online (linked from TOC)

The following chapters are published in full on this site, each linked from its TOC row:
- Ch. 2 What Is RuDao: A Philosophy and Ethics of Business 何谓儒道:一套商业的哲学与伦理 (https://rudao.org/ch/20whatisrudao) - Ru vs Dao, Ru + Dao 儒与道,儒加道; Greek philosophia/ethos vs Chinese 哲/伦理/道德 etymologies; philosophy without ethics (the cunning operator) vs ethics without philosophy (the well-meaning failure); the RuDao position; Ru+Dao fusion (tree analogy); key persons and events timeline tables (EN + 中文).
- 2.1 Hundred Schools (770-221 BCE) 诸子百家-先秦 (https://rudao.org/ch/21hundredschools) - the Hundred Schools of Thought in the pre-Qin era 先秦; Spring and Autumn 春秋 / Warring States 战国 timeline; Sima Tan 司马谈 six families 六家, Liu Xin 刘歆 / Ban Gu 班固 ten schools 十家 and nine doctrines 九流; the 《汉书·艺文志·诸子略》 catalogue of 189 schools 家 and 4,324 chapters 篇 (subtotals 190, a known textual discrepancy); the thirty most influential schools and masters 清单 in English and 中文; the full catalogue of 189 schools grouped by 儒家 53, 道家 37, 阴阳家 21, 法家 10, 名家 7, 墨家 6, 纵横家 12, 杂家 20, 农家 9, 小说家 15; closing text of the Han bibliography 卷末原文.
- 2.2 Confucius 551BCE Ru-School 孔子 儒家 (https://rudao.org/ch/22confucius) - birth and naming from the Shiji 史记-孔子世家; life story; the Six Classics 六经 and the Analects 论语; 3,000 disciples and 72 Sages 七十二贤; classical sayings (正名, 和而不同, 恕) in English and 中文.
- 2.3 The Five Constants in Market Competition 仁义礼智信 (https://rudao.org/ch/23fiveconstants) - origins 溯源: Confucius named the virtues, Mencius systematized four as the four beginnings 四端, Dong Zhongshu 董仲舒 fixed 仁义礼智信 as 五常; the eight virtues 儒商八德 as a modern synthesis (五常 + 忠孝恕); WuChang with Mencius four beginnings, Dong Zhongshu, tables and quote wall.
- 2.4 The Ethical Core: The Eight Virtues and Li Ren 八德 - 里仁 (https://rudao.org/ch/24eightvirtues) - the Eight Virtues 仁义礼智信忠孝恕 as the RuShang moral operating system, virtue by virtue, with action checklist; plus a framed note on the Eight Virtues of Education Values 朱熹-朱子八德校训 (孝悌忠信礼义廉耻) as school mission and institutional values, sourced from Confucius Hall School 香港孔聖堂禮仁書院 (https://www.aich.edu.hk) and Confucian Academy 香港孔教學院 (https://www.confucianacademy.com).
- Ch. 4 Ru vs Strategists 儒家-兵家-竞合之道 (https://rudao.org/ch/40ruvsstrategists) - Co-opetition, turning counterparties into partners.
- 4.1 Art of War - SunTzu 544BCE 孙子兵家 (https://rudao.org/ch/41artofwar) - from "Warfare is Deception" to "Merchants Abide by Trust"; why business needs the RuDao paradigm; the military foundation and its limits; from war fighting to value creation; RuShang/RuJiang dual paradigm; merchants abide by trust and its historical origin; three executive maxims.
- 4.3 The Art of War (Sun Tzu) vs Co-opetition 竞合之道 (https://rudao.org/ch/42coopetition) - incl. 4.3.1 Co-opetition, 4.3.2 Surviving Adversity and Crisis, 4.3.3 Three Kingdoms RuJiang wisdom, RuJiang Casebook.
- 4.4 Board Game Manners to Boardroom Success 从棋盘到董事会:棋品见人品 (https://rudao.org/ch/43boardgame) - LiYi 礼仪 in contest; Liu Qi liubo incident; from WeiQi board to boardroom; character revealed under pressure.
- 6.1 AI - 5th Industrial Revolution - Digital Civilization - Dr. JiaMing Zhu (AI第5次工业革命: 从四个现代化到第五现代化,朱嘉明,儒道与数字文明的崛起) (#ch61, #ch611, #ch612) - author note on Dr. Zhu as teacher; Moganshan Conference 莫干山会议 and dual-track price reform; AI as new species 新物种; blockchain as trust infrastructure; Web3 + AI and co-opetition; end of classical cycles; 以义取利 ethics; profile, bibliography, source links.
- 6.2 Dialogue of Civilizations and the New Confucian Business Civilization (https://rudao.org/ch/62dialogueofcivilizations) - Toynbee & Ikeda, Web4, Globalization 4.0.
- 6.4 A Thirty-Year Practitioner's Witness (https://rudao.org/ch/64internetfrontier) - King's College HK, Web1.0 Nasdaq, Web2.0 governance, Web3/AI, Web4.
- 6.5 Synthesis: 以德驭术 as the Operating System of the Digital Age (https://rudao.org/ch/63bizcases).

## Chinese Classics - Full Original Text (Appendix C)

RuDao argues with three pre-Qin classics, so the site publishes their complete original Chinese text as static pages. No network calls, no login and no tracking; the texts are public domain. Each page has a 简体 Simplified / 繁體 Original switch, a chapter index, a per-chapter full text in both character sets, and source notes. The chosen character set is saved locally in the browser.

- https://rudao.org/ch/lunyu - LunYu - The Analects of Confucius 论语全文. All 20 books, from 学而篇第一 to 尧曰篇第二十, 15,924 Chinese characters. Source: a public-domain carefully collated text (GitHub chtxt, 論語.txt).
- https://rudao.org/ch/daodejing - DaoDeJing 道德经 Tao Te Ching. All 81 chapters of the Five Thousand Characters 五千言, 5,297 Chinese characters in the Wang Bi 王弼 recension, with commentary, prefaces and collation notes removed. Source: Chinese Wikisource 老子道德經注.
- https://rudao.org/ch/artofwar - The Art of War 孙子兵法 SunTzu. All 13 chapters, from 始計第一 to 用間第十三, 6,082 Chinese characters. Source: Chinese Wikisource 孫子兵法.

The three texts are linked as C.1-C.3 from the main Table of Contents, from Appendix B - Glossary 术语表 (https://rudao.org/ch/72glossary) and from 7.3 Sources & References 参考文献 (https://rudao.org/ch/73references), so quotations in the book can be checked against the original wording.
Short root aliases redirect (301): /lunyu, /daodejing, /artofwar, /analects, /taoteching, /sunzi. The canonical URLs are the /ch/ forms above.

## Site Map 网站地图

https://rudao.org/sitemap - a human-readable page listing every link on RuDao.org: the home page and its anchors, study guide, FAQ, consultation, the playable WeiQi and Xiangqi boards, the bilingual beginner game guide, the three Chinese classics, all 40 chapter pages, and the machine-readable /sitemap.xml, /llms.txt and /robots.txt.
The same link set appears in the "Site Map 地图" dropdown in the top navigation bar of every page, including all chapter pages.

## Built By

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